EXPERIENCE

Innovative and detail-oriented UX Designer with 5 years of experience in technology, specializing in creating interactive and responsive designs. Adept at developing accessible, user-friendly solutions that enhance the overall user experience. Known for expertise in user research and content strategy, I excel in transforming complex challenges into intuitive and seamless interfaces. A quick learner and strategic problem solver, I am dedicated to making user interactions as smooth and efficient as possible.

Work Experience

July 2021 - Present

Aug 2020 - July 2021

April 2020 - May 2024

May 2018 - July 202

May 2018

October 2019

Strategic Education Inc.

UX Designer

  • Spearheaded UX design efforts for two major products, crafting wireframes, style guides, component libraries, screen flows, and prototypes. Ensured design system consistency and operational efficiency across brands

  • Developed content strategies and conducted informal user testing to identify pain points and understand user needs within educational programs covered by employee benefits. Collaborated with data analysts to optimize partnership landing pages, resulting in a 22% increase in conversion rates

  • Partnered with cross-functional teams to develop interactive, responsive designs. Utilized user feedback and activity analysis to enhance user experiences for Strategic Education brands

  • Designed and implemented a savings calculator, enabling users to estimate costs associated with completing their general education courses

  • Launched and managed a blog for an online college, working with product owners, marketing managers, SEO specialists, Scrum masters, and full-stack developers. Achieved a 8% increase in subscriptions

HLK Agency

Art Director

  • Produced the design and execution of diverse projects including websites, dashboards, presentations, and social media content and promotions. Ensured high-quality and cohesive visual outcomes across all platforms

  • Partnered with UX Architects to transform information architecture, research and wireframes into functional and aesthetically pleasing designs. Adhered to brand standards while enhancing usability, resulting in a 16% increase in conversion rates

  • Designed a user-friendly dashboard for a leading agriculture company, facilitating the buying and selling of carbon credits
    Worked with cross functional teams to develop and refine marketing content for clients in sectors such as agriculture and healthcare

Freelance Designer

Clients: CMASS Meditation, Women of Winter, Resilient Clinic, It’s a Netcessity

  • Developed a user-friendly website for a law firm, designed to attract new clientele and enhance client management, resulting in a 23% increase in revenue

  • Provided expert consultation and redesign services for a non-profit organization supporting women skiers, improving website functionality and user experience

  • Overhauled the website for a chiropractic business, optimizing for new customer acquisition and achieving an 4% increase in memberships

  • Created and managed engaging social media content and website updates for a seat caddy company, driving a 7% boost in sales

Chico’s FAS

Visual Merchandiser

  • Designed and executed weekly window displays to highlight new sales and merchandise, enhancing store visibility and appeal.

  • Boosted sales by 12% through innovative display designs that showcased the latest trends and styles, attracting and engaging customers.

  • Conducted research on lifestyle and design trends to ensure store displays resonated with target audiences. Collaborated with the marketing team to develop cohesive themes, layouts, and color schemes for optimal visual impact.

Education

Bachelor of Science, Fashion Merchandise

Illinois State University

Certification, User Interface Design

CareerFoundry

Key competencies & Skills

  • Demonstrates a strong understanding of design principles with a keen eye for detail

  • Skilled UX researcher with expertise in conducting comprehensive research and developing effective content strategies

  • Creative problem solver who is organized and results driven when it comes to any project

Facilitates effective communication and collaboration across multiple divisions to foster a cohesive team environment

Skills: UX Research, UI design, Agile, Development, Information architecture, Content strategy, Usability testing, Data analysis, A/B Testing, Wireframing, Prototyping, Interaction design

Tools: Figma, Jira, Asana, Quip, Miro, Sketch, Microsoft Suite, Adobe creative cloud, Adobe experience manager, Google Suite, Adobe Target